Our Team
The experts behind every article on UGC Marketing.
PS
Priya Sharma
Founder & Editor
Founder of UGC.Marketing. Writes about UGC strategy, creator programs, and brand content that converts.
UGC strategy for DTC brandsCreator program managementPaid social creative testingUGC rights and complianceBrand-creator relationships
TB
Tyler Brooks
Creator Economy Writer
Creator economy writer covering UGC platforms, creator marketplaces, and brand-creator strategy.
UGC platform reviewsCreator marketplace evaluationTikTok and Instagram UGCCreator-brand deal structuresContent rights management
RK
Rachel Kim
Writer
Writer covering UGC ad performance, creative testing, and ROAS benchmarks.
UGC ad performance analysisMeta and TikTok Ads optimizationCreative A/B testingROAS benchmarkingUGC vs. brand creative comparison